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TOP OF ROMANIAN BRANDS

TOP OF ROMANIAN BRANDS

in collaboration with BIZ

  • Annual survey, began in 2010. 8th edition already
  • It helps to the development of the Romanian brands from consumer perspective
  • Benchmark of Romanian brand performance
SCOALA DE VALORI

SCOALA DE VALORI

EuroEdu; Romanians Values for Romania

  • Ethnographic survey to explore motivations and needs of high performance high schools students & understanding the profile of the Romanian teenagers
  • The survey help in developing effective educational programs, adapted to the requests of the today generation (http://scoaladevalori.ro/pentru-ca-pasiunea-conteaza/)
TOP PR ROMANIAN

TOP PR ROMANIAN

Annual survey means to evaluate the performance of the PR industry in Romania.

  • This survey is the todays’ benchmark in the industry, with an effective role in stimulating performance and generate business value in Romania.
ROMANIAN VALUES

ROMANIAN VALUES

Qualitative survey built in collaboration with BIZ among KOL in Romanian business

  • The survey was first conducted in 2015 and represented the base to award most appreciated authentic Romanian values for their contribution to Romanian recognition in the world.
  • The awarded values were personalities from art, culture, sport, business etc.

Latest on unlockers

Unlock while Locked – the research paper series, continued

As we kept diving into the world of our fellow Romanians during the lock down, we were so entranced by the sheer richness and depth of information that we uncovered, that we felt it was impossible not to share it with the world. That is why we began writing UNLOCK…

Unlock while Locked. A story of human discoveries during the 2020 pandemic

While we were all locked, Unlock continued research with full engine power. We felt like it was imperative to continue doing research with people, even if our clients and partners froze for a while. Because we saw that using this time of change to dive deep and understand human behavior better… ...

Romanian trends and truths, via McCann TV

Part of the #OneMinuteTruth series by McCann TV, Adina Vlad (Managing Partner, Unlock) and Rodney Collins (Regional Director-EMEA Truth Central, McCann Worldgroup) talk about global and local trends, as well as Romania’s place in the global fight against Covid-19. Watch the One Hour Truth session here: One Hour Truth  

Adaptarea la criza Covid19 in Romania. Prima saptamana

Unlock covid19 1st_dataepisod from Adina Vlad

It is a time of introspection, of rebuilding the virtuous circle of authentic emotional connection

2020 finds us in a calm moment, a time of constructive peace of mind, a year when all the latest spiritual awakenings have acquired more sense for the people. Romanians have learned a lot about themselves and about life in general in all these years of “free market adventures”….

Protestul generatiei Z

In ultimii ani s-a vorbit mult, chiar foarte mult, despre cat de avansati, profunzi si maturi sunt reprezentatii generatiei Z. Si despre cat de bogata este perspectiva generatiilor ce vor urma, cei nascuti direct digitalizati. Cu totii ne intrebam care va fi viitorul umanitatii atunci cand aceste generatii vor…

România se face bine

Dacă anii trecuți vedeam atenția românilor concentrată tot mai mult pe ceea ce înseamnă o viață sănătoasă din punct de vedere fizic, astăzi tendința se extinde și asupra domeniului psihic și spiritual, asupra reperelor valorice și a definiri identității. Odată ce supraviețuirea nu mai reprezintă o luptă constantă,…
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