Unlock

Kandia

One of the most important projects we have developed together with Unlock was when we investigated the repositioning our biggest and most important brand- Rom.  The challenges of the process were significant, as we had to deal with an ageing No. 1 brand, born in 1964 during the communism,  that we had to make it contemporary and relevant for young consumers as well. So, we needed a strong insight to really connect/bond with people, engage them. Unlock proved their capabilities to dig into consumers minds and habits so that they have proved a deep knowledge of the cultural mind set of the Romanian people and motivations towards the category.
In addition, they have always provided value as business consultants through their
unique capacity to extract the most clear & relevant insights to support brand
re-launch.