We anchor your ideas into archetypes
Represents our positioning wheel resulted from the combination of the motivational map (built based on Adler and Yung theories) and the archetype inventory adapted to research.
It is not just about the tool, It is also based on the interpretation skills of Unlock team to be able to properly read the data and interpret them correctly in order to operate efficiently with the map and the archetypes.
Afterall, clients might choose to base their entire brand strategy on such a positioning and therefore analysis has a crucial role and a huge responsibility.
We measure trends
Every year we feed society with information from our syndicated or public survey.
Hunters trends report
Is an annual survey that we conduct regularly in December, announcing the trends of the new year.
In 2024 we launched the 6th edition of Hunters. Every year gets a theme and a full revisions of trends – new ones coming in, others going out through maturation.
Hunters grew organically and now became one important tool in our clients’ brand strategies, used as a source of inspiration and confidence for change and growth.
We Cultivate Consumer Connnections
Research stories, reports and interviews we have gathered and upload regular on a platform that has been launched in October 2021.
The purpose of empath is to help business cultivate meaningful connections with their customers
We believe in the power of listening, the process of learning, and the need for humility and change, but above all, we believe in people.
Every year we feed society with information from our syndicated or public survey.
We feed insight platforms with up-to-date insights and consumer status
We – Empath is an online content producer
What – that creates insightful, people-centeric content
Who – for companies that want to connect with their customers
Want – in a more meaningful and juman way
Why – because people crave connection
When – in a time when most exchanges are purely transactional
- We
- What
- Who
- Want
- Why
- When
- Empath is an online content producer
- that creates insightful, people-centeric content
- for companies that want to connect with their customers
- in a more meaningful and juman way
- because people crave connection
- in a time when most exchanges are purely transactional
