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Insights collection @ BrandRo2024
In the last year’s presentation on BrandRo we talked about how Romanians are evolving and gaining more trust and self-confidence. This trend is continuing in 2024 as well, as we
You never know if you are right or wrong and which way to chose unless you ask the question and wait for the answer, with eyes & ears wide open and eager to evolve.
The opposite of knowing is believing you already know everything. That’s the beginning of not knowing.
The opposite of knowing is believing you already know everything and stop researching
Curiosity makes us see the Universe as an infinity gathering of keyways through which we peep like kids.
We cannot open all of them, but we surely keep at hand (in a pocket, purse or on a string around our neck) Empathy – the key fit for all doors to the Galaxy of People.
We push the handle using the power of Imagination. And we discover a different room every time. A space so vast and full of small keyways itself, that we can only call it Humanature.
At Unlock, we believe that brands are created to empower people, serving as vehicles of connection between givers and receivers. While some brands arise from pure intuition, that’s rare and limited. We’re dedicated to the infinite journey of learning, constantly seeking truths—whether small insights or revolutionary ideas.
This relentless curiosity and commitment to discovery is what we call research. As unlockers, seekers, and challengers, we aim to forge meaningful connections between people and brands.
Curiosity makes us see the Universe as an infinity gathering of keyways through which we peep like kids.
We cannot open all of them, but we surely keep at hand (in a pocket, purse or on a string around our neck) Empathy – the key fit for all doors to the Galaxy of People.
We push the handle using the power of Imagination. And we discover a different room every time. A space so vast and full of small keyways itself, that we can only call it Humanature.
At Unlock, we believe that brands are created to empower people, serving as vehicles of connection between givers and receivers.
While some brands arise from pure intuition, that’s rare and limited. We’re dedicated to the infinite journey of learning, constantly seeking truths—whether small insights or revolutionary ideas.
Our research approaches work as a puzzle, leaving no stone untouched, and completing consumers-centric brands’ stories in researches with business impact.
In research, bigger doesn’t always mean better. While many believe that larger sample sizes automatically lead to more accurate results, the reality is more nuanced.
At Unlock Research, we emphasize the importance of quality over quantity in data collection and analysis. Our expert researchers delve into the science behind sample size and its true effect on research outcomes.
In the last year’s presentation on BrandRo we talked about how Romanians are evolving and gaining more trust and self-confidence. This trend is continuing in 2024 as well, as we
Romanian entrepreneurial spirit is on its rise, but has been there all along country’s past, numbed
Romania today is evolving. We gain more trust in oneself, positivity and even courage to fight
WE ARE LIVING TIMES OF CHANGE WHEN THE INDIVIDUAL’S BELIEF THAT HE / SHE SHOULD STAND
In the last year’s presentation on BrandRo we talked about how Romanians are evolving and gaining
Romanian entrepreneurial spirit is on its rise, but has been there all along country’s past, numbed
Romania today is evolving. We gain more trust in oneself, positivity and even courage to fight
WE ARE LIVING TIMES OF CHANGE WHEN THE INDIVIDUAL’S BELIEF THAT HE / SHE SHOULD STAND
“Unlock is our main research partner, being an important part of our strategic surveys Mega Image believes every action should have a sense for people and Unlock came as natural choice as partner in consumer know how.”
“I had the chance over a long period of time, to partner with Unlock Market Research in projects across various categories. I do think of them as the ideal partner when I need someone who can dig up to the root cause, unveil trends and touch the ground of solutions through sustained, thorough research. All these, over a large area of requests, covering from consumer behaviours in mature markets and up to investment barriers in early forming markets. A surprising partner, in that they gather in one team a series of traits that one can rarely find together: seniority and fresh curiosity, responsibility and creativity in choosing the right tools to bring knowledge to the surface, always being able to close a project with – Now you know. ”
“We worked with Unlock in many strategic projects on soft drinks market and I was always impressed with their capacity to interpret a multitude of data and turn them in valuable insights for business”
“We've been working with Unlock for generating insights & deep understanting of food delivery customers' behaviour, through qualitative & quantitative studies. On the other hand, we made advertising researches in order to catch the level of brand kpis from different types of creatives. I strongly recommend Unlock team for being more than a research company, taking their time to understand the industry drivers, connecting them with bigger local trends and making clear business recommendations based on all insights.”
“Unlock is our main research partner, being an important part of our strategic surveys Mega Image believes every action should have a sense for people and Unlock came as natural choice as partner in consumer know how.”
“We worked with Unlock in many strategic projects on soft drinks market and I was always impressed with their capacity to interpret a multitude of data and turn them in valuable insights for business”
Whether you’re exploring new ideas or seeking data-driven insights, we’re here to help bring your vision to life.
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