All numbers should tell a story
We run any type of quantitative research
We believe quantitative research is essential part of understanding the size of a problem or anticipate the impact of an idea. If qualitative is depth, quantitative adds the amplitude.
We also believe that quantitative side of research contributes to business confidence. By seeing the sizes and measures you can know better which way to chose.
From simple to the most complex
Nevertheless, quantitative can not exist in the absence of qualitative, this is why we anchor our work so much in understanding the problem before measuring it. The diagnostic part is crucial in directing the survey towards areas that require quantitative measurement.
This is why you will often see us adding a minimum qualitative exploration before drawing a questionnaire in order to be sure we are covering all relevant areas to measure.
Business Shaped Solutions
We always apply a combination of various qualitative methods adapted to the objectives, from the simplest & straightforward to the more complex & elaborated.
Market segmentation and target profiling
- Clustering and multiple layers motivation needs
- Last occasion segmentation
- Gap analysis
- Targeted segmentation
Strategic brand development surveys
- Brand positioning
- Brand health check
- Launching new brands & SKUs
- Brand tracking and longitudinal data analysis
Data integration
- Link research data to clients data base
- Run integrative analysis
Innovative & indirect data gathering methods
- Mass prediction and forecasting
- Maxx Diff
- Conjoint