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Unlock Research Report
"Tasty Memories", digging into Romanian food identity
Romanian cuisine is under pressure to adapt to current rules of living or fade away. There’s a lot of potential in its taste, practicality, diversity and creativity, yet lots of other features are holding it back from staying relevant to younger generations. What’s the way forward and how we prepare today for the future? This are some of the key questions we addressed in “Tasty Memories” research report, run in partnership with Cronicari Digitali. Romanian version report available for download.
Language: Romanian (only special orders in english)
Hunters Trends Booklet
REFRESH ME BETTER! Trends in soft drinks (NARTD)
Looking back 20 years ago, the market of soft drinks was dominated by carbonated flavored drinks who were competing to draw your attention through shocking flavors and tastes Today people are much more in search for discreet functional benefits of soft drinks to restore their body balance. How much of the old joy is still present in the category? Is functional drinking taking the lead In NARTD? What does “refresh me better” mean today?
Language: English
Hunters Trends Booklet
Manifest what I am
Hunters 2024 booklet contains a full description of the most important trends of the year, enriched with consumer verbatims and confirmation indexes, as resulted from the main study. Moreover, the foreword editorial is hosting Andreea Rosca, from the vast and the curious, who is giving her view on the changes impacting people’s life in Romania, while the preface contains an article written by Adina Vlad on what “manifest what I am” means in terms of trends and lifestyle shift.
Language: English and Romanian
Hunters Trends Booklet
BEER ME UP! Trends on beer market
Once upon a time beers wrote memorable stories in Romania and grew in a year like others in seven, as fairytales say. Now the story is on a mist, like the beer knight has lost its charm and strength in his journey towards the quest. Are there ways to beer us up and roll again the fun and party, spice up the story? Or we start a new one, giving beer a different role in the play?
Language: English
Empath Insights Membership
Love & money. You can't have one without the other
In February we celebrate love in all its forms. As brands meet people’s needs, BCR thought how a bank could support love in the best possible manner and for this reason we ran together a study on the life of Romanian couples and the role of money in sustaining family’s happiness. In this report you may find out what is the status of the relationship between love & money and what we can do better to maintain couples financial welfare (The report is in Romanian version).
Language: Romanian
Unlock Research Report
Mind your Business
Romania entrepreneurship used to be the rara avis that took the risk and forced us all to be better. Nowadays it is not that rare anymore, thus we can afford tackling more sensitive subjects such as the mental health of business people in Romania. Please downloads the research presentation of the Mind your Business survey, run in partnership with start-up.ro
Language: Romanian
Unlock Research Report
Părinți la sat
Half of Romania’s potential is numbed in the country side, where kids are less encouraged to dream high and aspire for more. In September 2024 we ran a thorough qualitative survey on parenting and education in rural areas, on the request and support of Bookland and Leroy Merlin. Bookland is going to build the first dual education campus in Vulturesti, Arges County, addressing the educational needs of kids growing in rural areas. We can visit the main findings here!
Language: Romanian
Game changers interviews
Weekend Sessions: The Quietest Bravest Bucharest Festival
One of the most consistent and strong trends in the last couple of years is the one called „Self seeking” which manifests through the increasing tendency of people to look first at their inner world and who they are before they relate to outer world. Two years ago in Bucharest, Weekend Sessions appeared like a quiet festival meant to offer people the opportunity to manifest this self care in a public place, along others.„The nicest festival in open air” took place in a very special place in the city, the botanical garden. Silvia Floares, the founding partner of the festival, talked to us about the need and benefits of such an event in a dialogue with Adina Vlad. Later in 2023 Adina, Silvia and Robert met again and discussed about the future of the festival in a video interview we invite you to enjoy. The game changers never stop!
Adina Vlad
Founder & Content Creator
Conil: All the kids come in the world to teach us things, not the other way around
Amplified tolerance and empathy are two important trends in 2023, in a Romanian society that is continuously evolving at all levels and by the good-hearted spirit of Romanians. Conil school is an example of social evolution that happens when people gather around a goal and make the change all together, fighting the boundaries of human weaknesses
Adina Vlad
Founder & Content Creator
Stiinta Bucuresti: Sports are amazing through everything happening around them, not just in the field
“Game Changers” conversations bring to light the stories of people who are too busy to do special things and change the world to promote themselves. Yet we believe that drop by drop an ocean has been built and it is important to be inspired by people who fight for their dream. In today’s episode we will meet Stiinta sports club through a dialogue between Vlad Andronescu, manager basketball division, and Andreea Lupu, contributor Empath
Andreea Lupu
Contributor
Look4Loops (Canada) - the broad business opportunities of circular economy
Rethink business models? Rethink sustainability? Rethink the idea of growth? All of them and even something more: rethink the way we are understanding life and our impact on the environment. We are not suspended in time and space but anchored in nature. It is time to try making our world a more sustainable place for living, for us, and for the future.
Alec Bălășescu
Founder & Content Creator
CoalitionWILD (USA): How can we protect the planet from us?
We should not talk about saving planet or nature, but we’d rather consider to save our own future on this planet. We need to ask ourselves: in which world we’d like to live in the future? Nature is not a 3rd party we just relate to, but it is the fundamental share of our origin. Reconnecting with nature prepare ourselves for a better reaction when it comes to manage our relationship with the environment.
Alec Bălășescu
Founder & Content Creator