How We Work
THE SOUL OF OUR BUSINESS
We are strong believers in qualitative research, as we consider real life experiences and authentic connections as being the greatest teachers one could have.
We believe that real stories need time and patience to
unveil. We are experts in listening and learning form our
customers in our quest to disseminate hot people truths.
We believe that real stories need time and patience to
unveil. We are experts in listening and learning form our
customers in our quest to disseminate hot people truths.
ADDS DATA STRENGTH TO QUALITATIVE INSIGHTS
We run any type of quantitative research, from simple to the most complex, with the unique purpose of telling a meaningful consumer story.
We believe there are no raw data. In research all data should say a story.
We believe there are no raw data. In research all data should say a story.
Market segmentation and target profiling
- Clustering and multiple layers motivation needs
- Last occasion segmentation
- Gap analysis
- Targeted segmentation
Strategic brand development surveys
- Brand positioning
- Brand health check
- Launching new brands & SKUs
- Brand tracking and longitudinal data analysis
Data
integration
- Link research data to clients data base
- Run integrative analysis
Innovative & indirect data gathering methods
- Mass prediction and forecasting
- Max Diff
- Conjoint
Market segmentation and target profiling
- Clustering and multiple layers motivation needs
- Last occasion segmentation
- Gap analysis
- Targeted segmentation
Strategic brand development surveys
- Brand positioning
- Brand health check
- Launching new brands & SKUs
- Brand tracking and longitudinal data analysis
Data
integration
- Link research data to clients data base
- Run integrative analysis
Innovative & indirect data gathering methods
- Mass prediction and forecasting
- Maxx Diff
- Conjoint
MARKET RESEARCH DATA @ WORK
We want to make the most of the data we deliver, therefore we often run workshops with clients and partners to put market research data @ work.
Workshop are moderated by the most senior team members of Unlock and follow a through plan of team engagement and brief execution.
We do not deliver reports, we deliver business ideas.
We do not deliver reports, we deliver business ideas.
SOCIETY DEVELOPMENT AND SUPPORT FOR SUSTAINABLE GROWTH VIA SYNDICATED STUDIES
Our contribution to society development
and sustainable growth can manifest
through syndicated and public surveys.
We believe that a society grows healthier if it is built on constant dialogue with its citizens.
We believe that a society grows healthier if it is built on constant dialogue with its citizens.
Hunters
Annual trend report.
Empath.com.ro
Insights, trend & report platform.
Top romanians brands
Which are the most powerful Romanian brands.
Tasty memories
Studies on Romanians relationship with traditional cuisine.
Love and money
Love goes through stomach.
Mind your business
Study to support Panorama documentary.
Hunters
Annual trend report.
Empath
Insights, trend & report platform.
Top romanian brands
Which are the most powerful Romanian brands.
Tasty memories
Studies on Romanians relationship with traditional cuisine.
Love and money
Love goes through stomach.
Mind your business
Study to support Panorama documentary.